SPARTA – Outdoor Tactical Gear
Full branding process for retailer shop Sparta, previously 'Tarmilim'; from naming process to logo, corporate identity and and an online shop.
Outdoor gear, Ecommerce site, Sparta, Tactical gear, Police gear, Military gear, Tactical clothing, Tactical footwear
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SPARTA – Outdoor Tactical Gear

A comprehensive branding project for an outdoor gear reseller, formerly named Tarmilim.

Inspired by ancient Greece myths of heroism, we picked the name SPARTA to represent the company’s new bold image. The new logo – and abstraction of a Spartan warrior helmet – is a strong statement of the brand’s identity: adventurous, tough and fearless…

A new corporate identity was created, based on the new logo and the brand’s new personality.

Our biggest challenge was replacing the company’s old archaic website; We designed and built a new eCommerce site with state-of-the-art look and feel.

A new store was built and designed according to our brand guidelines and a festive launch event followed.

Platforma addresses Sparta’s social media visibility and handles the ongoing needs, from newspaper ads to exhibition design.


Sparta - Outdoor Tactical Gear