‘Simcha Layeled’ organization was established to help children who suffer from chronic and genetic diseases, with an emphasis on personal guidance through the hospitalization and rehabilitation process, and the development of a social environment for the children.
Working with ‘Simcha Layeled’ was done voluntarily and with immense love. We designed a new logo based on the values of the organization and its main enterprise, the personal tutoring project. We have created a brand character that was implemented in a series of icons representing the organization’s values and activities.
The new brand was unveiled at a big fundraising event at Tel Aviv port, celebrating a decade of activity since the establishment of the organization.