Simcha Layeled
Platforma is a design firm specializing in branding companies, products and services. Our areas of expertise include marketing strategy, business identity design, brand assimilation, packaging, web development and design, viral campaigns, exhibitions and more. Our design solutions are the result of a precise and informed branding methodology. The branding process consolidates into a concept, ideas into images. We believe every brand should create a spark, an emotional connection with potential clients. Our goal is to create that spark.
Branding, Design, Graphic Design, Website Design, Catalog Design, Brochure Design, Print, Packaging, Packaging Design, Landing Page, Concept, Brand Research, Social Campaigns, Exhibition Design, Illustration
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Simcha Layeled

‘Simcha Layeled’ organization was established to help children who suffer from chronic and genetic diseases, with an emphasis on personal guidance through the hospitalization and rehabilitation process, and the development of a social environment for the children.

Working with ‘Simcha Layeled’ was done voluntarily and with immense love. We designed a new logo based on the values ​​of the organization and its main enterprise, the personal tutoring project. We have created a brand character that was implemented in a series of icons representing the organization’s values ​​and activities.

The new brand was unveiled at a big fundraising event at Tel Aviv port, celebrating a decade of activity since the establishment of the organization.


Simcha Layeled