When we were approached to brand the Institute of Digestive Diseases Medical Center, our goal was to create a visual language that inspires a calm and cordial atmosphere and create a brand that reflects the unique approach of joining two separate departments of medicine – Gastroenterology and Surgery – together under one roof. We designed a website, a newsletter, brochures, folders, stationary, rollups, invitations and new signage for the institute.
We also designed a logo for IBD (Inflammatory Bowel Disease Center of Shaare Zedek Medical Center), inspired by medical anatomy illustrations in its organic, almost biological shapes.
The Digestive Disease Institute (DDI), Shaare Zedek medical center unites specialists from the gastro and surgical departments into one fully integrated model of care. DDI is offering a multidisciplinary response to digestive diseases which promises patients broader and more comprehensive treatment.