Towards Oracle Open World in San Francisco, the world’s largest conference for Oracle customers and technologists, we conceived a tongue-in-cheek illustration campaign for Axxana. The campaign is centered around a series of illustrated scenes – iconic culture figures engaged in typical situations involving Axxana’s black box. The illustrations are accompanied by humorous text comparing the figure’s traits with the product’s virtues. The campaign comprises of posters, banners, landing page, newsletters, exhibition booth and more.
Axxana developed the Black Box (Phoneix System for Oracle) for data centers, addressing the challenge in data protection of recovering data over any distance with zero data loss.