OMG Bourbon Barrel-Aged Craft Beer
We came up with a concept for OMG, bourbon barrel-aged craft beer, made by Mivshelet Haaretrz for BeerBazzar. We designed a label resembling a bourbon or a whisky label, more luxurious and elegant, very different form common beer branding aesthetics.
Beer label design, Bourbon, Beer branding, BeerBazzar, Beverages, Alcohol
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OMG Bourbon Barrel-Aged Craft Beer

BeerBazzar’s OMG, a limited edition double bock beer, matured in oak bourbon barrels for four months, sold in 750ml bottles, is a much more chic affair than your average lager and demands a different design approach than the one we’ve previously applied on beer labels.

Our design, a meticulous, more elegant proposition, corresponds with Whisky and Bourbon label design aesthetics; A pattern of iconic vector illustrations set as background to OMG’s bold typographic title.
The labels were printed with scodix UV to emphasize the pattern and logotype.

Mivshelet Haaretz is one on Israel’s biggest Craft Beer brewery. Mivshelet Haaretz is also the owner of BeerBazzar, A network of bars specializing in beer made in Israel.



Mivshelet Haaretrz - BeerBazzar