Gallagher Beer
We came up with an name for a new lager beer by Mivshelet Haaretrz: Gallagher Lager. We invented and illustrated a brand character named Gallagher to represent the brand and designed the label.
Beer, Craft beer, Beer label, Brand character, Lager beer, Beer branding, BeerBazzar, Beverages
2275
portfolio_page-template-default,single,single-portfolio_page,postid-2275,stockholm-core-1.0.5,select-child-theme-ver-1.0.0,select-theme-ver-5.1.6,vertical_menu_enabled,menu-animation-underline,side_area_uncovered,wpb-js-composer js-comp-ver-5.1.1,vc_responsive

Gallagher Beer

Platforma was approached by Mivshelet Haaretz to brand a new lager beer.
For the naming process we drew inspiration from all things associated with beer culture, from Rock’n’Roll to urban night-life. The name Gallagher is a direct reference/homage to legendary British band Oasis and a playful wordplay – Ga-Lager
For the brand character we combined these points of reference with numerous iconic Israeli aspects – Susista cars and Bauhaus buildings in Tel-Aviv.

Mivshelet Haaretz is one of Israel’s most prominent Craft Beer brewery and the owner of BeerBazzar, a network of bars specializing in beer made in Israel.

Cheers…

Client

Mivshelet Haaretrz - BeerBazzar