Fobus International is Israel’s largest manufacturer of holsters and magazine pouches. Established in 1978, the brand hasn’t changed at all since it’s inception nearly 40 years ago. It was time for a facelift!
Platforma were approached by the company with a challenging request to renew the brand. Starting with the logo with its three main ingredients, type, tagline and a very unusual logomark: a Maori lizard, based on an old stamp from New Zealand. We updated the type and took the lizard to our special lizard workshop… Tagline was updated as well – ‘Holsters and Pouches’ seemed too descriptive and literal – ‘Lead the Way’ speaks more confidently, suggesting a clear and decisive call to action! We continued from there to develop a distinct corporate identity implemented in a wide variety of products, from stationery to product packaging.
We built a new technically advanced website, incorporating Fobus’ complex order management system.