Bezecom
A full branding scheme for Bezecom, communication services provider. We conducted a comprehensive market research after which we came up with new tagline and logo. We created a range of sales promotion products, including catalogs and brochures. We also designed Bezecom's new website.
Brand strategy, Market research, Branding, Rebranding, Graphic identity, Logo design, Graphic language, Website design, Communication solutions, Bezeq International, Corporate identity
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Bezecom

Bezecom, a subsidiary of Bezeq International and DSNR, is a global provider of international telephone call services, providing communication solutions.

We approached Bezecom’s rebranding process with all sails set… a deep and thorough market research was conducted by Brand Strategist, Sharon Gesthalter. The resulting case study gave us everything we needed in order to formulate Bezecom’s brand essence to a powerful and dynamic corporate identity. We came up with a new tagline: “Communication is Everything” and a new logo, a round dial shape consisting of all colors of the spectrum fusing into each other in a circular motion, epitomizing vitality, accessibility and connectivity.

Client

Bezecom