Annual Report TAU
In this branding project, we designed Tel Aviv University's annual report, dedicated to Brain Studies, using french-folds and illustrations to communicate its subject matter.
Annual report design, French foldings, Tel-Aviv University, Design for print, Graphic design
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Annual Report TAU

TAU’s 2012 Annual report was dedicated to Interdisciplinary Brain Studies, we took the challenge of conveying this subject matter in the design. Each chapter is accompanied by a collage illustration tackling the subject and the graphics lead the viewer to further explore; The report tells a story and the design creates a narrative. We used french folds to amplify the browsing experience, each fold holds a scientific trivia detail and graphics leading do the next chapter.

Tel Aviv University (TAU) – Israel’s largest and most comprehensive institution of higher learning.

Photography: Yoram Reshef


Tel Aviv University