It has been my professional and personal pleasure to work with Benny Reznick since 2006. He has provided the design concept and graphics for several annual reports of Tel Aviv University, as well as for numerous marketing brochures.
Benny embodies a rare combination of technical virtuosity, visual imagination, intellectual range and good taste. I rely on him to help conceptualize the graphic approach of a project to begin with, as well as to capture the essence of each and every subject we may choose. That is not easy. University material is often abstract and difficult to communicate. Benny always finds a solution that not only makes the material communicable, but casts it in the best possible light.
Benny is a highly responsible professional who keeps to deadlines and is responsive to the client\'s needs in real time. He is especially pleasant to work with and his distinctive calm manner ensures that, despite time pressures, the work will be completed at the highest of standards.
Working with Benny has dramatically upgraded the look and impact of Tel Aviv University publications to project modernity, vibrancy and sophistication. I warmly recommend him to any organization for whatever project or framework they might need.
Rava Eleasari Gelbetz
Director of Marketing Communications
Development and Public Affairs Division
Tel Aviv University
Platforma team did a superb job materializing the message of elegance and uniqueness we were looking for our Highlights project. Benny articulated sounds and colors with a magic touch, and the exact settings and seductive atmosphere came to life efficiently and flawlessly… The outcome was everything we were looking for. No doubt that Platforma will be our vendor of choice for future branding projects.
Gabriel and Gladys
Mr. Benny Reznik, Executive Creative Director of Platforma Creative Branding, is a highly-valued member of our school‘s faculty (after having graduated it some years ago). At the same time he has been closely involved in some of our major branding projects - as a top-notch professional adviser, as well as an able and creative designer. Thus, he had played a central role in a number of the annual advertising campaigns that we led and has designed cutting-edge marketing material.
His contribution to our first-ever overseas art & design exhibition (HUC Museum, New-York, May 2006) as a designer of the gallery space, as well as of the catalogue - deserves a special mention. Designing the school‘s new logo, earned Mr. Reznik first place in a widely-participated competition held by the NB School of Design a couple of years ago. It is indeed a pleasure to review the various remarkable achievements attributed to Mr. Raznik within the framework of our institute, and to wish him & his associates success in the establishment of Platforma Creative Branding - a success that he fully deserves being an exciting, innovative & creative designer.
Prof. David Alexander
President Wizo Haifa School of Design