WIZO HAIFA Industry: Academy
Wizo Haifa school of design offers academic degree programs in several design fields that also prepare students for professional careers as high school teachers. The campus location, in the heart of Haifa’s multi-cultural German Colony neighborhood, reflects the ethnic mix of the students as well as the Academy’s mission to foster mutual respect and encourage continuous dialogue. The Academy was founded some thirt years ago by WIZO – Women’s International Zionist Organization as a vocational high school. Today it is a recognized academic institution authorized to award Bachelor degrees to its graduates.
REBRANDING
The brand we created for the Academy has positioned it among the 3 leading design institutes in Israel. It has exposed the academy to the relevant audience, increased the awareness of potential students to the benefits it offers, and raised the number of yearly applicants.
CAMPAIGN
BROCHURES
Over the years we were asked to design a variety of brochures for the school. We used a clear, strong graphic language that helped the school attracts the target audience and increase its yearly applications
EXTERNAL STUDIES
We design unique marketing materials for Wizo's external studies program, which were sent to all the potential students.
EXHIBITION
We were in charge on the graphic design and curatorship of Wizo Haifa exhibition that took place in the Hebrew union college, New York. The exhibition, "Vision/Action" introduces to the New York audience the next generation of Israeli designers.
