The Digestive Disease Institute Shaare Zedek medical center is a first of it’s kind in Israel. It unites all specialists from the gastro and surgical department within one unique, fully integrated model of care - aimed at optimizing patient experience, and to give all the needed treatment under one roof.
We were asked to create a brand that will reflect the originality and uniqueness in bringing two departments together, but at the same time it had to be identified with the already known Shaare zedek medical center logo. Our goal was to insert a welcoming, lively feeling into the digestive disease institute using a fresh graphic language.
As part of the DDI inspiration to be unique in the way they are treating patient, we desingn a website in which every patient can find his test result, consult with a doctor and much more…
We created a logo for the Shaare Zedek’s multi-disciplinary Pediatric Inflammatory Bowel Diseases (IBD) Center, which the DDI center is a part of. We used the same relaxing colors that we used for DDI center and created a strong graphic connection between the two.