Since its inception in 1961, FAB DEFENSE has been developing and manufacturing the highest quality, cutting-edge tactical equipment for Israel‘s Military and Police. For 45 years, FAB has worked closely with Israeli Special Forces and SWAT teams to design creative, no-nonsense solutions to the challenges met in the field. FAB‘s current line reflects decades of design experience and continuous improvement through successive generations of weapon accessories, leading to superior ergonomics, functionality and durability.
The new brand identity created for FAB DEFENSE was targeted at positioning the company in the front line of the global defense industry. New visual language was selected to create a strong differentiation of the company amongst its competitors, and to promote its technological superiority and advantages.
We design new graphic language for Fab's packages with different and unique colors for each line of products.
We design a catalog for FAB DEFENSE with photos and visual look that creates a strong differentiation and approach the target audience in a new and exciting way.
We design a website that reflects the new visual language and brand identity of FAB DEFENSE and gives the many international clients of the company a fast and easy way to be updated on the latest products.