Good brands are timeless.
They can sometimes be trendy and fashionable, but they are not about trends or passing fashions. Branding involves a deep understanding of how real benefits are combined with emotional attachment, long-term commitment and on-going development. A true brand inspires the clients to decide, based on their discretion, that a specific product or service is the one for them. Uninfluenced by passing whims and fashions, a true brand inspires loyalty and mutual trust.
At PLATFORMA Branding we begin by exploring this decision-making process specific to your potential clients. We distil the unique experience into a brand concept, and forge ideas into a strong, clear message.
PLATFORMA is a brand that will take care of everything you need in order to make sure that your brand finds its best place in your market. Taking responsibility of creative strategy, concepts and identity for your business and products, PLATFORMA offers over 15 years of high-level experience in B2B branding and marketing.
PLATFORMA is led by Benny Reznik, who brings both academic knowledge and hands-on experience to the firm. His skills and capabilities and vision of branding and marketing, create a powerful combination that brings out the best in each client.
Graduate of the Wizo Design Academy in Haifa, Benny started his first year as design artist in one of Israel’s leading studios. Immediately following that, in 1996, Benny has established Reznik-Shacham Studio and following 7 successful years together has continued to his own agency, Reznik ABC, in 2004. During his entire professional course, Benny has served diverse clients such as academic institutes and universities, art and design enterprises, hi-tech and telecom companies, advertising agencies.
In addition to his commercial activity, Benny has served during those years as senior lecturer in Wizo Hifa School of design, Askola-Meimad Art School and Holon Institute of Technology. In addition, Benny is in charge of the branding and visual communication strategy of Wizo Hifa School of design and of its annual promotional campaigns.
Born in 1966 and living in Beer Tuvia, Benny father to Tomer, Noa and Shira, and partner to Michal Vexler Reznik, an architect and interior designer.